Well, that’s because it’s been designed for use by partially-sighted and blind people!

That’s right.. The people at Sentio are still working on the prototype watch, but judging by the looks of it and the comments on the site, they’re just worried about perception and fussing over pricing issues at this point.

A little about the mechanics behind the watch…

The face of Sentio exhibits a pair of 7-segment displays that would normally be found on digital alarm clocks, watches or any other digital numerical display. This pair of 7-segment displays outputs either minutes or hours depending on the mode that it is dynamically set to. However, the 14 segments evident on the face of sentio do not conform to the expectations of lighting up; since this would be superfluous to visually impaired users. Instead, these segments are mechanically animated. Each segment has the ability to rise up 1mm above the face of the watch so that it can be both seen as well as touched. This visual and tactile display provides a fully inclusive format of displaying the time to anyone; regardless of impairment.

This would be a real novelty item, and so long as the price is right I’d be first in the queue to buy one. It’s not everyday you get to see really unique watches like this, with a genuinely good purpose behind them… whilst maintaining a WOW factor. Kudos to that man!